Mindshare South Asia has announced changes to its senior leadership team.
MA Parthasarathy, currently chief client officer, has been named chief product officer for South Asia. In his new role, Parthasarathy will head communications strategy and analytics experts across 10 Mindshare offices in South Asia.
Ruchi Mathur, principal partner, has been appointed as leader, client leadership – North.
Saket Sinha has rejoined Mindshare from GroupM as principal partner, taking up Mathur’s position.
Parthasarathy and Mathur will report to Prashant Kumar, CEO, Mindshare South Asia, while Sinha will report to Mathur.
On the changes, Prasanth Kumar, said, “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Maps (MA Parthasarathy), Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”
Parthasarathy has been with Mindshare for over six years.