Mindshare has hired Carat’s Scott Sorokin to fill the newly created position of global head of digital media for the agency.
Sorokin will be based in New York and will report to Mindshare’s global CEO Dominic Proctor in London. He departs his role as president of Carat and Carat Fusion, Aegis Media’s digital services agency, which he held since departing his position as EVP and global account director at MRM in 2006. At Mindshare, Sorokin's mandate is to lead the agency’s global digital communications initiatives.
A company statement says, “Scott’s primary role will be to lead global digital media initiatives for Unilever, but he will also work closely with Phil Cowdell, head of Mindshare North America, to develop and implement our digital plans for all our clients. He will also serve on Mindshare’s global executive committee.”
Mindshare brings in Carat's Scott Sorokin
Mindshare has hired Carat’s Scott Sorokin to fill the newly created position of global head of digital media for the agency.Sorokin will be based in New York and will report to Mindshare’s global CEO Dominic Proctor in London. He departs his role as president of Carat and Carat Fusion, Aegis Media’s digital services agency, which he held since departing his position as EVP and global account director at MRM in 2006. At Mindshare, Sorokin's mandate is to lead the agency’s global digital communications initiatives.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.