Campaign India Team
Aug 01, 2012

Minakshi Achan, Max Hegerman, Jasmin Sohrabji, and Ashwini Desphande on Spikes Asia juries

Direct and Promo & Activation, Digital and Mobile, Media and Design juries for 2012 edition announced

Minakshi Achan, Max Hegerman, Jasmin Sohrabji, and Ashwini Desphande on Spikes Asia juries

Spikes Asia has announced a further five of the ten juries that will be present in Singapore to judge this year’s awards: Direct and Promo & Activation, Digital & Mobile, Media, PR and Design.

From India, Minakshi Achan is on the Direct and Promo & Activation jury; Max Hegerman on the Digital and Mobile jury; Jasmin Sohrabji on the Media jury; and Ashwini Desphande on the Design jury.

The complete list of jury members is as follows:

Direct and Promo & Activation jury:

Tina Manikas, Executive Vice President, Global Retail & Promotions, Draftfcb, Global – Jury President
Brandie Tan, Executive Creative Director, Lowe Malaysia, Malaysia
Joji Jacob, Group Executive Creative Director, DDB Group, Singapore
Julian Schreiber, Creative Director, Clemenger BBDO, Australia
Junichi Tanaka, Creative Director, ADK, Japan
Minakshi Achan, Co-Founder, Salt Brand Solutions, India
Victor Ng, Chief Creative Officer, Euro RSCG South East Asia, Regional
Chee-Guan Yue, Executive Creative Director, Grey Group, China

Digital & Mobile jury:

Morihiro Harano, Creative Director, Founder, PARTY, Japan – Jury President
Dwayne Serjeant, Regional Practice Leader, Isobar, Hong Kong
Laurent Shen, Founder, Director, Moulin-Orange, Taiwan
Mark Kozlowski, Creative Director, R/GA, Singapore
Max Hegerman, Senior Vice President, Head of Digital, JWT, India
Melvin Mangada, Managing Partner & Chief Creative Officer, TBWA\SMP, The Philippines
Thierry Halbroth, Executive Creative Director, McCann Worldgroup, China
Tim Buesing, Digital Creative Director, Publicis Mojo, Australia
Youngmin Cho, Creative Director, Cheil, South Korea

Media jury:

Dominic Proctor, President, GroupM Worldwide, Global – Jury President
Andi Sadha, Chief Executive Officer, Activate Media, Indonesia
Bertilla Teo, Chief Executive Officer, Greater China, Starcom MediaVest, China
Jasmin Sohrabji, Managing Director, OMD, India
Joe Nakamura, Chief Executive Officer, Universal McCann, Japan
R. Gowthaman, Chief Executive Officer, Mindshare S&SE Asia, Asia Pacific
Stuart Clark, Managing Director, Havas Media International, Asia Pacific
Toby Hack, Managing Director, PHD, Australia

Design jury:

Yang Yeo, Chief Creative Officer, JWT, China – Jury President
Andrew Petch, Executive Creative Director, Ace Saatchi & Saatchi, The Philippines
Ashwini Desphande, Director, Elephant Strategy + Design, India
Ikmyung Cho, Executive Creative Director, SK Marketing & Company, South Korea
Jeffry Gamble, Executive Creative Director, DDB Group, Hong Kong
Kazoo Sato, Executive Creative Director, TBWA\Hakuhodo, Japan
Mike Staniford, Executive Creative Director, Landor, Australia

PR jury:

Glenn Osaki, President, MSL Group Asia, Regional – Jury President
Angelina Ong, Regional Managing Director, Burson-Marsteller Asia Pacific, China
Diana Lesaca, President & Chief Executive Officer, Weber Shandwick, The Philippines
Kelly Bennett, Managing Partner & Regional Director, Eleven PR, New Zealand Ong Hock Chuan, Partner/Technical Advisor, Maverick PR, Indonesia Richard Tsang, Chairman & Managing Director, Strategic Public Relations Group, Hong Kong Tadashi Inokuchi, Senior Division Director, PR Planner, Dentsu PR, Japan

Terry Savage, chairman of Lions Festivals, said, “To ensure that Spikes Asia continues to set the creative benchmark within the region, it’s crucial that the people judging the entries and casting their opinions are respected, passionate and forward-thinking within their fields. In these five juries we have these qualities, which will help the truly great work to get recognised and rise to the top.”

For information on how to enter, tips from past jury presidents on how to win at Spikes Asia and to register to attend, please visit

Campaign India

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