Campaign India Team
Jul 31, 2009

Microsoft, Yahoo ink ten year revenue sharing deal

Microsoft and Yahoo have announced a historic revenue sharing deal that will see the two online giants collaborate over the next ten years. The pact essentially means that while Yahoo’s search will be powered up by Microsoft’s newly launched search engine Bing; Yahoo, on its part, will sell inventory for both companies. Additionally, under the terms of the agreement, Microsoft will be paying Yahoo 88% of all the revenue generated through search activity on both Yahoo and Bing.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

5 hours ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

6 hours ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

10 hours ago

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.