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Microsoft and Yahoo have announced a historic revenue sharing deal that will see the two online giants collaborate over the next ten years. The pact essentially means that while Yahoo’s search will be powered up by Microsoft’s newly launched search engine Bing; Yahoo, on its part, will sell inventory for both companies. Additionally, under the terms of the agreement, Microsoft will be paying Yahoo 88% of all the revenue generated through search activity on both Yahoo and Bing.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.