Campaign India Team
Jul 31, 2009

Microsoft, Yahoo ink ten year revenue sharing deal

Microsoft and Yahoo have announced a historic revenue sharing deal that will see the two online giants collaborate over the next ten years. The pact essentially means that while Yahoo’s search will be powered up by Microsoft’s newly launched search engine Bing; Yahoo, on its part, will sell inventory for both companies. Additionally, under the terms of the agreement, Microsoft will be paying Yahoo 88% of all the revenue generated through search activity on both Yahoo and Bing.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

15 hours ago

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

16 hours ago

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

17 hours ago

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

18 hours ago

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.