Mercedes-Benz India launces a new Mobile-optimised website

Mercedes-Benz India has launched a new mobile-optimised website, m.mercedes-benz.co.in. The new mobile-optimized website can be readily accessed through multiple mobile devices including smart phones, androids and other phones capable of internet browsing. The website has been customised for mobile viewing and gives information on product highlights, techincal data, picture galleries, pricing and details on local service centres.

Aimed at offering improved usability, better graphics and functionality, Mercedes plans to give users the option of redirecting themselves to the mobile website from the main website as well.

Commenting on this development, Manas Dewan, general manager, corporate communications and strategic planning, Mercedes-Benz India, said, “The mobile website reflects the contemporary nature of the Mercedes brand. Our mobile optimized website will ensure that customers and enthusiasts of the Mercedes brand can enjoy far greater levels of interactivity as compared to any other manufacturer in India. Features like– fast browsing, video and flash content, easy navigation and enhanced interface will further enhance browsing experience”

Mercedes-Benz India has also upgraded its corporate website www.mercedes-benz.co.in. With optimised interface, easier navigation and features such as a full-
screen viewing, bookmarks and downloads, the visitor experience has been significantly enhanced.