Meraqi Digital bags Wow! Chicken

Account won post a multi-agency pitch

Apr 06, 2022 08:31:00 AM | Article | Campaign India Team

Wow! Chicken, from the house of Wow! Momo, has appointed Meraqi Digital. 
 
As per the mandate, the agency will be responsible for managing and enhancing the brand’s digital properties, including its social media platforms like Facebook and Instagram, along with SEO, SEM and media buying.
 
The account was won post a multi-agency pitch and will be handled by Meraqi Digital’s Kolkata office.
 
Muralikrishnan, chief marketing officer and co-founder, Wow! Momo, said, “For us the idea was to bring in a young agency onboard! Wow! Chicken was born to beat the boring flavours that are dominated by the category leaders - if the idea is to have fun with food we wanted the younger brigade to champion this!”
 
Ankit Saraf, founder, Meraqi Digital, said, “We have extensively worked in the F&B space and are extremely excited to have Wow! Chicken by Wow! Momo onboard. F&B is a rapidly growing and exciting space to be in and with our experience and the brands strengths, we have an open playground to do some amazing work. We would like to play on their strengths in a market where there are very few direct competitors and help the brand reach a national scale like Wow! Momo.”
 
Snehja Sanganeria, co-founder, Meraqi Digital, added, “We are thrilled to come on board with Wow! Chicken. Wow! Momo is quite popular all throughout the country and it will be quite exciting to help Wow! Chicken reach the same level. The product in itself is quite unique and combined that with the existing brand strengths - you have a really powerful brand. We look forward to doing some wow work for them.”