Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 27, 2024
Meme mechanics for marketing mastery
As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
PROMOTED
10 hours ago
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
12 hours ago
Knocking down new doors to creativity
Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.
Advertising
12 hours ago
Starbucks bets on togetherness, one saffron latte ...
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
Marketing
12 hours ago
Adobe takes a stab at rewriting B2B playbook with ...
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
