Campaign India Team
Oct 12, 2020

Melorra assigns media mandate to Essence

The agency's mandate includes media planning, media activation and content innovation

Melorra assigns media mandate to Essence
Essence has announced that it has won the integrated media duties for jewellery brand Melorra in India. 
 
The agency's Bengaluru office will work on media planning, media activation and content innovation for the brand that was launched in 2015.
 
Saroja Yeramilli, founder and CEO, Melorra, said, “Melorra is well-poised to address the growing demand in the daily wear and lightweight jewellery segment. Having built a strong foundation as we seek to expand our customer base, we were looking for a media agency partner who has a deep appreciation for data and key metrics that drive a direct-to-consumer business like ours. Essence was able to amply demonstrate this and more, and we are happy to have the team on board as a partner in our growth.” 
 
Anand Chakravarthy, MD, Essence India, said, “Melorra is a progressive brand in an exciting category. The lightweight jewellery space is set for tremendous growth, as we see more women from across India opting for such jewellery. Melorra is at the forefront of maximising this opportunity with its wide range of fashionable jewellery for everyday wear. The smart use of data signals, analytics and creativity combined is essential to driving acquisition for Melorra - this is one of Essence’s key areas of expertise and we are looking forward to helping accelerate business growth for Melorra.” 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

2 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.

3 hours ago

M&C Saatchi to reduce office space by 25% to ...

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.