Melorra assigns media mandate to Essence

Essence has announced that it has won the integrated media duties for jewellery brand Melorra in India. 

 

The agency's Bengaluru office will work on media planning, media activation and content innovation for the brand that was launched in 2015.

 

Saroja Yeramilli, founder and CEO, Melorra, said, “Melorra is well-poised to address the growing demand in the daily wear and lightweight jewellery segment. Having built a strong foundation as we seek to expand our customer base, we were looking for a media agency partner who has a deep appreciation for data and key metrics that drive a direct-to-consumer business like ours. Essence was able to amply demonstrate this and more, and we are happy to have the team on board as a partner in our growth.” 

 

Anand Chakravarthy, MD, Essence India, said, “Melorra is a progressive brand in an exciting category. The lightweight jewellery space is set for tremendous growth, as we see more women from across India opting for such jewellery. Melorra is at the forefront of maximising this opportunity with its wide range of fashionable jewellery for everyday wear. The smart use of data signals, analytics and creativity combined is essential to driving acquisition for Melorra - this is one of Essence’s key areas of expertise and we are looking forward to helping accelerate business growth for Melorra.”