Medimix gets Katrina Kaif as brand ambassador
Aims to reinforce its positioning amongst the youth
May 04, 2022 06:40:00 AM | Article | Campaign India Team
Medimix has announced the appointment of actor Katrina Kaif as brand ambassador.
With its positioning ‘Get SkinFit with Fast Acting Ayurveda’, the brand with this association aims to reach out to the youth who are conscious of chemical-free, and natural-ayurvedic products without compromising on efficacy.
The brand will roll out a campaign along with Kaif for its soap and body wash range of products.
Pradeep Cholayil, chairman and managing director, Cholayil, said, “Medimix is a name synonymous with trust and quality. We have a range of products that are filled with potent ayurvedic ingredients like our 18 Herbs Classic soap that has 18 herbs from nature that keep us SkinFit. Katrina Kaif is known for her skin fitness and is a firm believer in using natural products for skin fitness, which makes a great association for the brand. The synergy between our ethos and the personality of Katrina is remarkable hence we are sure this association further take the brand Medimix to newer heights.”
Ashish Ohlyan, VP sales and marketing, Cholayil, said, "Our brand stands for the natural goodness of Ayurveda and nature-inspired ways for personal care. Collaborating with Katrina, who is a youth icon, is a natural choice as she fits the brand personality of Medimix beautifully. The enormous synergy between Medimix and Katrina Kaif and her belief in natural and ayurvedic ingredients to maintain her skin fitness made this association truly seamless. We are sure about scaling greater heights with this association."