Mediascope Publicitas, a custom media company that offers local and international content, design, marketing and sales expertise, has launched BlackBook in India. BlackBook, a monthly magazine, will chronicle the ups and downs, triumphs and struggles, of India's luxury industry.
"We call ourselves ‘India’s Luxury Insider' for a reason - we are the country’s first magazine to look at the business of luxury. The luxury industry in India is going through exciting times, with big international brands waiting to join the ones that have already hot-stepped their way into the country. BlackBook aims to document these exciting times. We will track India’s attempt at becoming a serious playground for the biggest luxury brands through stories that dissect consumer behaviour patterns and in-depth interviews with the promoters of Indian and international luxury. We will track every new trend and bring the biggest stories and news from across the world to the desks of the people who matter within the industry."
Marzban Patel, chief executive officer, Mediascope Publicitas, said,“Through our various interactions with brand managers, marketers and consultants we realised there was a lack of information sharing within the industry. There was little learning from experiences and positive news was rarely shared. Given our lineage and our long-term commitment to the industry in India, we decided to fill this vital gap and launch a true luxury insider."
The cover story of BlackBook's first issue claims to unveil American luxury entrepreneur Donald J. Trump’s bid to lead the Indian luxury market with his franchise business and his real estate projects.
Deepali Nandwani, editor-in-chief, BlackBook added, “Our attempt with BlackBook is to understand and report on the shape and direction the luxury market ultimately takes in India.”