Emcure and MS Dhoni launch campaign to tackle obesity in India

Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched the ‘Winning Over Obesity’ campaign to educate the public about obesity as a chronic health condition. Branded under the theme MAHI – MAKING A HEALTHIER INDIA, the initiative features cricket legend MS Dhoni, who highlights the importance of understanding obesity beyond its perception as excess weight. The campaign encourages individuals to take informed action toward long-term health and well-being.

A campaign video featuring MS Dhoni has been shared across Emcure’s digital platforms, where the cricketer urges people to prioritise their health and actively manage obesity. Dhoni’s message emphasises that early steps can make a significant difference in achieving sustainable health outcomes.

The campaign focuses on the broader health impacts of obesity, noting that it is a multifaceted condition influenced by genetics, lifestyle, and environmental factors. Obesity is a major public health challenge in India and is associated with an increased risk of non-communicable diseases, including diabetes, heart disease, and hypertension. Through education and awareness, Emcure seeks to reshape public understanding of obesity, stressing that it is manageable with professional guidance and sustained lifestyle interventions.

Central to the campaign’s messaging is the idea that individuals can take meaningful steps toward improved health through a combination of medical advice, structured diet, physical activity, and long-term behavioural change. As MS Dhoni states, “Where you start matters,” highlighting the importance of proactive health management.

In support of the campaign, Emcure has launched WinningOverObesity.com, a dedicated portal offering comprehensive resources, guidance, and advice on weight management. The platform provides practical information for individuals seeking to manage obesity effectively and make informed lifestyle choices.

Through the Winning Over Obesity initiative, Emcure reinforces its commitment to promoting public health awareness and encouraging healthier lifestyles across India. By leveraging a trusted public figure like MS Dhoni, the campaign aims to reach a wide audience, create meaningful conversations around obesity, and empower individuals to take control of their health.