MediaCom wins Qyuki.com's media duties

MediaCom has won Qyuki.com's media duties following a multi-agency pitch. Qyuki.com is a creative social media platform founded by Shekhar Kapur and AR Rahman which aims to engage Indian youth. The account will be handled by the agency's Bengaluru office.

On Mediacom's appointment, Bidisha Nagaraj, CMO, Qyuki, said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”

Debraj Tripathy, MD, MediaCom India, said, “We are delighted to be associated with Qyuki. It is an unique opportunity for us to use our experience and skills in building a digital brand ground up.”