Mediacom has won the media duties for Parle Agro post a multi-agency pitch. The agency will be handling the media duties for Frooti, Appy and Appy Fizz across the Indian sub-continent.
The account will be managed by MediaCom's Mumbai office from December 2019 onwards.
Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“
Prasanth Kumar, CEO, Group M South Asia, said , "First, massive congratulations to Mediacom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands."
Navin Khemka, CEO, MediaCom South Asia, added, "Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. "