Campaign India Team
Nov 11, 2019

Mediacom wins Parle Agro's media mandate

Account won post a multi-agency pitch

Mediacom wins Parle Agro's media mandate
Mediacom has won the media duties for Parle Agro post a multi-agency pitch. The agency will be handling the media duties for Frooti, Appy and Appy Fizz across the Indian sub-continent. 
 
The account will be managed by MediaCom's Mumbai office from December 2019 onwards. 
 
Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “We are happy to have MediaCom on board.  As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“
 
Prasanth Kumar, CEO, Group M South Asia, said , "First, massive congratulations to Mediacom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands."
 
Navin Khemka, CEO, MediaCom South Asia, added, "Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. "
 
Source:
Campaign India

Related Articles

Just Published

Premium
Pernod Ricard awards global travel retail media account to Wavemaker
Premium
3 hours ago

Pernod Ricard awards global travel retail media ...

Business was previously handled in-house.

Premium
Leo Burnett India announces three senior appointments
Premium
16 hours ago

Leo Burnett India announces three senior appointments

While Ashima Mehra and Maninder Bali join as SVPs, Sarina Baretto appointed as vice president.

Premium
Men will be men: Imperial Blue beats the hospital blues
Premium
21 hours ago

Men will be men: Imperial Blue beats the hospital blues

Watch the film conceptualised by Ogilvy here

Premium
Unmetric Engagement Meter: Facebook top 10 (1-10 January)
Premium
23 hours ago

Unmetric Engagement Meter: Facebook top 10 (1-10 ...

Posts from Haldirams Nagpur, Club Mahindra, Himalaya Hair Care and more...