Mediacom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The mandate covers traditional and digital media for the company including flagship brand Accu-Chek.
The account will be handled by the West region of Mediacom. The pitch was led by Deepa Jatkar, GM, MediaCom Mumbai, informed an agency statement.
Sidhartha Roy, business unit head - India and neighboring markets, Roche Diagnostcs, said, “We are happy to work with MediaCom. We are keen on partnering with MediaCom as we think their strengths in analytics and planning will add value to our business and in line with our brand requirement.”
Debraj Tripathy, MD, MediaCom India, added, “We are delighted to partner with Roche Diagnostics in India and look forward to contributing to their growth. Our team is excited and is looking forward to working on building the brand.”