Urban Ladder has appointed MediaCom as its media AoR. The account was won following a multi-agency pitch. Motivator and OMD India were part of the pitch.
Rajiv Srivatsa, COO and co-founder, Urban Ladder, said, “For the last couple of years, our marketing has been primarily through digital media. We are now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom's expertise across media platforms will be of immense help in brand Urban Ladder's journey.”
Sriram Sharma, general manager - South, MediaCom India, commented, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look."