Digital
Campaign India Team
Oct 12, 2017

Media360 India: 'Digital advertising requires a clean up'

A panel featuring GroupM's Lakshmi Narasimhan, Starcom's Mallikarjun Das, Facebook's Vidyadhar Kale, Nielsen's Kartikeya Varma, BARC's Jamie Kenney and Ramanujam Pobbisetty of comScore debated steps to be taken to make sure a 'digital implosion' doesn't take place

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

8 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

Moves and wins roundup: Week of 28 April

10 Moves and wins roundup: Week of 28 April

Related Articles

GroupM's Lakshmi Narasimhan quits
Media
Jan 22, 2019
Campaign India Team

GroupM's Lakshmi Narasimhan quits

JioHotstar, Nielsen to collaboratively offer advanced ad measurement features
Advertising
Feb 18, 2025
Campaign India Team

JioHotstar, Nielsen to collaboratively offer ...

42% urban Indians influenced by movie ads: GroupM study
Advertising
Feb 20, 2025
Campaign India Team

42% urban Indians influenced by movie ads: GroupM study

GroupM axes global agency CEO roles in major centralisation push
Advertising
Jan 22, 2025
Gideon Spanier

GroupM axes global agency CEO roles in major ...

Just Published

Amazon unveils first brand overhaul in 25 years, led by Koto
Advertising
1 day ago
Staff Reporters

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Cheil India restructures as Cheil SWA Group
Advertising
1 day ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
1 day ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
1 day ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.