TVS Motor Company unveils TVC for its 150cc hyper sport scooter

TVS Motor Company has launched a new television commercial for the TVS NTORQ 150, positioned as India’s first 150cc hyper sport scooter. The campaign introduces the model through a performance-focused narrative, aimed at young riders seeking excitement, control and distinctive styling in their daily commute.

The TVC is built on the insight that the TVS NTORQ 150 delivers the experience of a racetrack beyond controlled environments, translating high-performance riding into everyday use. The film targets a youth audience with a preference for speed, agility and attitude, presenting the scooter as an extension of an always-on competitive mindset.

Drawing on its racing heritage, TVS Motor Company has engineered the TVS NTORQ 150 to establish a new reference point within the scooter segment. The model is positioned as India’s first hyper scooter and is described as the fastest 150cc scooter. It accelerates from 0 to 60 km/h in 6.3 seconds and features race and street riding modes, traction control and ABS. These elements are showcased as delivering race-inspired performance while remaining suitable for urban riding conditions.

The creative idea centres on the concept of the 'Hyper Mindset', which frames riding as an expression of attitude as much as speed. Through fast-paced visuals and immersive storytelling, the TVC highlights the scooter’s design language, performance credentials and technology features. The narrative blends racetrack imagery with street riding to suggest that everyday journeys can carry the intensity of competitive racing.

Commenting on the campaign, Aniruddha Haldar, senior vice president – head commuter and ev business and head corporate brand and media at TVS Motor Company, said, "TVS NTORQ has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS NTORQ 125. With the all-new TVS NTORQ 150, this pedigree is taken several notches higher. The new TVC captures this ‘Hyper’ philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race."

The TVC represents the next phase in the NTORQ brand journey, which began in 2018 when the model entered the market with a focus on combining motorcycle-style performance with scooter practicality. Shortly after launch, NTORQ gained traction among Gen Z riders and has since introduced several segment-first features. These include India’s first Bluetooth-connected scooter, the first scooter to deliver over 10 PS of power, and the world’s first scooter collaboration with Marvel.

From a creative standpoint, the film focuses on translating riding emotion into visual language. Ashwin Parthiban, creative consultant at Dentsu Creative, said, "Our idea was to visually translate the emotion of riding the TVS NTORQ 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It’s not just about showcasing features; it’s about making the viewer feel the ride."

With this campaign, TVS Motor Company continues to position the TVS NTORQ 150 around performance, technology and design, reinforcing its focus on youth-oriented mobility and racing-led brand narratives.