Dec 04, 2017

Campaign South Asia AOY 2017 to be held in Mumbai today

The glittering ceremony will see participation of agencies from India, Sri Lanka, Bangladesh and Nepal

Oct 12, 2017

Media360 India: 'Digital advertising requires a clean up'

A panel featuring GroupM's Lakshmi Narasimhan, Starcom's Mallikarjun Das, Facebook's Vidyadhar Kale, Nielsen's Kartikeya Varma, BARC's Jamie Kenney and Ramanujam Pobbisetty of comScore debated steps to be taken to make sure a 'digital implosion' doesn't take place

Feb 12, 2014

Google partners with ComScore to offer real-time metrics for marketers

Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.

Aug 17, 2012

ComScore white paper on 'economics of online advertising' makes case for 'validated impression'

Paper examines ways in which oversupply of online ad inventory is weighing down economics of the industry and inhibiting flow of marketing dollars

Mar 02, 2012

"Measuring how people are accessing content irrespective of platforms is a challenge": Gian Fulgoni, comScore

Campaign India caught up with Gian M Fulgoni, chairman and co-founder, comScore on the sidelines of adtech 2012

Feb 10, 2012

All About: Facebook Timeline

Gunjan Prasad says the social network firm can optimise advertising