comscore
Campaign South Asia AOY 2017 to be held in Mumbai today
The glittering ceremony will see participation of agencies from India, Sri Lanka, Bangladesh and Nepal
Media360 India: 'Digital advertising requires a clean up'
A panel featuring GroupM's Lakshmi Narasimhan, Starcom's Mallikarjun Das, Facebook's Vidyadhar Kale, Nielsen's Kartikeya Varma, BARC's Jamie Kenney and Ramanujam Pobbisetty of comScore debated steps to be taken to make sure a 'digital implosion' doesn't take place
Google partners with ComScore to offer real-time metrics for marketers
Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
ComScore white paper on 'economics of online advertising' makes case for 'validated impression'
Paper examines ways in which oversupply of online ad inventory is weighing down economics of the industry and inhibiting flow of marketing dollars
"Measuring how people are accessing content irrespective of platforms is a challenge": Gian Fulgoni, comScore
Campaign India caught up with Gian M Fulgoni, chairman and co-founder, comScore on the sidelines of adtech 2012
All About: Facebook Timeline
Gunjan Prasad says the social network firm can optimise advertising
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