Advertising Media Marketing
Matthew Keegan
May 23, 2025

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Criteo charts new course with AI, retail media and CTV
Advertising
Sep 09, 2025
Vinita Bhatia

Criteo charts new course with AI, retail media and CTV

Amagi acquires Argoid AI to transform streaming with smarter solutions
Digital
Dec 04, 2024
Campaign India Team

Amagi acquires Argoid AI to transform streaming ...

Why Connected TV will be a disruptive force in the Indian digital media space
Media
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the ...

Need to include connected TV in media plans: Priti Murthy
Media
Dec 08, 2022
Noel D'souza

Need to include connected TV in media plans: Priti ...

Just Published

Knocking down new doors to creativity
Opinion
20 hours ago
Saumya Baijal

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

Starbucks bets on togetherness, one saffron latte at a time
Advertising
20 hours ago
Campaign India Team

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Adobe takes a stab at rewriting B2B playbook with agentic AI tools
Marketing
21 hours ago
Campaign India Team

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.