Advertising Media Marketing
Matthew Keegan
May 23, 2025

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Eight unveils Vertical TV, a micro-drama OTT for mobile users

7 Eight unveils Vertical TV, a micro-drama OTT for mobile users

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

9 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

10 Brands unveil purposeful campaigns promoting green initiatives

Related Articles

Amagi acquires Argoid AI to transform streaming with smarter solutions
Digital
Dec 04, 2024
Campaign India Team

Amagi acquires Argoid AI to transform streaming ...

Why Connected TV will be a disruptive force in the Indian digital media space
Media
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the ...

Need to include connected TV in media plans: Priti Murthy
Media
Dec 08, 2022
Noel D'souza

Need to include connected TV in media plans: Priti ...

Global adspend on news brands forecast to decline by a third
Advertising
Apr 17, 2025
Joseph Arthur

Global adspend on news brands forecast to decline ...

Just Published

80% Indian shoppers discover new products through social media: Study
Marketing
1 day ago
Campaign India Team

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

Adobe launches ad making tool for small businesses
Advertising
1 day ago
Campaign India Team

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Advertising
1 day ago
Hiroshi Igarashi

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

From likes to legality: IIGC’s Code of Standards receives resounding industry support
Marketing
1 day ago
Little Yadav

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.