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An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
Sipping all the way to wellness with Tata Tea’s AR ...
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AR face test to raise awareness of Vitamin D deficiency.
LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.