Campaign India Team
May 30, 2022

Media360 Awards 2022: Edelman, Columbia Pacific Communities win top honours

ITW Consulting wins Grand Prix for Cred; Gold winners include Allied Blenders & Distillers, Discovery, Edelman, Motilal Oswal, Ottoedge Services, Starcom and Twitter

Media360 Awards 2022: Edelman, Columbia Pacific Communities win top honours
Campaign India announced the winners of the 2022 edition of the Media360 India Awards on 30 May.
 
Edelman bagged the 'Entrant of the Year' as it amassed a total of five awards. The agency bagged a Gold for Pepsi India's 'Bella Ciao to Money Heist' entry along with four Silver metals.
 
Columbia Pacific Communities was the 'Brand of the Year' for its five wins, which included four Silvers and a Bronze.
 
ITW Consulting won the Grand Prix for its 'Cred IPL' entry in the 'Best Use of Media Sponsorships - TV Shows' category. The agency also won three Bronze metals.
 
Starcom won a total of four metals, a Gold, a Silver and two Bronze. The Gold win was for Lenskart's 'AR feature campaign'. 
 
Discovery+ won a Gold and two Silver metals. The Gold win came for 'Say yes to the dress India'. 
 
Twitter Marketing India won a Gold, Silver and Bronze metal each. The Gold win was for 'Twitter Trends 2021'.
 
Motilal Oswal Financial Services won Gold for 'DIY Investing can be injurious to wealth'. The entrant also won a Silver.
 
Ottoedge Services also won a Gold and Silver each. The Gold win was for Mahindra Tractor's 'Naari Shakti Happy Navratri'. Allied Blenders & Distillers won Gold for its entry titled 'Sterling Reserve Blend 7 Gaming Pack'.
 
View the jury and what they had to say (followed by the entire list of winners):

View all the winners:
 
Entrant Company Entry Category Title Brand Metal
ITW Consulting Agency Team of the Year ITW 360 IO ITW Bronze
ITW Consulting  Best International Strategy MPL Influencer Campaign MPL Bronze
Columbia Pacific Communities Best Social Strategy Columbia Pacific Communities - #MissSanta Columbia Pacific Communities Silver
Edelman Best Social Strategy Burgers@69 KFC Silver
Starcom India Best Social Strategy Stronger together Budweiser Bronze
Discovery Communications India Best Social Strategy Say yes to the dress India discovery+ Gold
Starcom India Best Social Strategy A million cheers for PV sindhu Visa Silver
ITW Consulting  Best Use of Experiential Marriott Bonvoy - Mumbai Indians Marriott Bonvoy Bronze
HT Media BEST USE OF MEDIA - DIGITAL Website - English HT Codeathon Hindustan Times Bronze
Columbia Pacific Communities BEST USE OF MEDIA - DIGITAL Website - English Columbia Pacific Communities - #ReplyDontReject Columbia Pacific Communities Silver
Columbia Pacific Communities BEST USE OF MEDIA - PRINT Print Magazine - English Columbia Pacific Communities - Dear Appa Columbia Pacific Communities Bronze
HT Media BEST USE OF MEDIA - Print News Paper English Independence Day #HTLegacyofTruth Hindustan Times Silver
HMVL BEST USE OF MEDIA - Print News Paper Hindi Hindustan Spearheading the Fight Against Covid-19 Hindustan Silver
HT Media BEST USE OF MEDIA - SPONSORSHIP Events HTLS 2021 Hindustan Times Silver
HT Media BEST USE OF MEDIA - SPONSORSHIP Events Lenovo SmarterEd Scholarship Programme Hindustan Times Bronze
ITW Consulting BEST USE OF MEDIA - SPONSORSHIP TV Shows CRED IPL CRED Grand Prix
Motilal Oswal Financial Services BEST USE OF MEDIA - TV News Channel - English DIY Investing can be injurious to wealth Motilal Oswal Financial Services Limited Gold
Starcom India BEST USE OF MEDIA - TV Sports - Hindi AR feature campaign Lenskart Gold
Starcom India Branded Content What Women Want Dabur Amla Aloe Vera hair il Bronze
Sportskeeda Branded Content Sar Utha Ke Jiyo HDFC Life Silver
SVF BRANDS Branded Content SUNLIGHT TANTIR RONG SUNLIGHT Bronze
Avian WE Campaign Brand Development (Product) #AbHarDinHuaAasan Amazon Pay India Bronze
CNX (Condé Nast India) Content Strategy Vogue Runway Reels Instagram Bronze
Twitter India Content Strategy Share of Voice 2021 Twitter Marketing India Silver
Twitter India Insight & Innovation Best use of insight Twitter Trends 2021 India Twitter Marketing India Bronze
Discovery Communications India Insight & Innovation Best use of insight Say yes to the dress India discovery+ Silver
Edelman Insight & Innovation Best use of insight PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST Pepsi Silver
Posterscope Insight & Innovation Creative idea MPL Sports #BillionCheersJersey MPL Sports Bronze
Viacom 18 Insight & Innovation Creative idea Naagin 6 ColorsTv Bronze
Edelman Insight & Innovation Total Communications Campaign Burgers@69 KFC Silver
CNX (Conde Nast India) Media Partnerships Vogue Runway Reels Instagram Silver
Allied Blenders And Distillers  PRODUCT SECTOR CATEGORIES Alcoholic Drinks Sterling Reserve Blend 7 Gaming Pack Sterling Reserve Blend 7 Gold
OTTOEDGE SERVICES PRODUCT SECTOR CATEGORIES Automotive PUNCHATHON Tata Punch Silver
SingleInterface PRODUCT SECTOR CATEGORIES Automotive Driving Nissan Towards Digitization Nissan Motor India Silver
OTTOEDGE SERVICES PRODUCT SECTOR CATEGORIES Automotive Naari Shakti Happy Navratri Mahindra Tractor Gold
Motilal Oswal Financial Services Ltd PRODUCT SECTOR CATEGORIES Banks & Financial Services DIY Investing can be injurious to wealth Motilal Oswal Financial Services Limited Silver
Edelman PRODUCT SECTOR CATEGORIES FMCG PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST Pepsi Gold
Columbia Pacific Communities PRODUCT SECTOR CATEGORIES Real Estate Columbia Pacific Communities - #MissSanta Columbia Pacific Communities Silver
Columbia Pacific Communities PRODUCT SECTOR CATEGORIES Real Estate Columbia Pacific Communities - Positive Ageing with Ruskin Bond Columbia Pacific Communities Silver
Discovery Communications India The Data & Creativity Award Say yes to the dress India discovery+ Silver
Twitter India The Data & Creativity Award Twitter Trends 2021 Twitter Marketing India Gold
Edelman The Data & Creativity Award HP India Gaming Landscape 2021 HP Silver
 
Entrant of the Year:
 
Entrant Bronze (5 points) Silver (10 points) Gold (20 points) Grand Prix (30 points) Total points
Edelman   4 1   60
ITW Consulting 3     1 45
Columbia Pacific Communities 1 4     45
Starcom 2 1 1   40
Discovery   2 1   40
Twitter India 1 1 1   35
HT Media 2 2     30
Motilal Oswal   1 1   30
Ottoedge Services   1 1   30
Allied Blenders & Distillers     1   20
Conde Nast India 1 1     15
Hindustan Media Ventures   1     10
Sportskeeda   1     10
SingleInterface   1     10
SVF 1       5
Avian WE 1       5
Posterscope 1       5
Viacom18 1       5
 
Brand of the Year:
 
Brand Bronze (5 points) Silver (10 points) Gold (20 points) Grand Prix (30 points) Total points
ITW 1       5
MPL 2       10
Columbia Pacific Communities 1 4     45
KFC   2     20
Budweiser 1       5
Discovery   2 1   40
Visa   1     10
Marriott Bonvoy 1       5
Hindustan Times 2 2     30
Hindustan Media Ventures   1     10
Cred       1 30
Motilal Oswal   1 1   30
Lenskart     1   20
Dabur India 1       5
HDFC Life   1     10
Sunlight 1       5
Amazon Pay India 1       5
Instagram 1 1     15
Twitter Marketing India 1 1 1   35
Pepsi   1 1   30
Colors TV 1       5
Sterling Reserve     1   20
Tata Punch   1     10
Nissan Motor India   1     10
Mahindra Tractors     1   20
HP    1     10

 

Source:
Campaign India