Media360 Awards 2022: Edelman, Columbia Pacific Communities win top honours

ITW Consulting wins Grand Prix for Cred; Gold winners include Allied Blenders & Distillers, Discovery, Edelman, Motilal Oswal, Ottoedge Services, Starcom and Twitter

May 30, 2022 10:57:00 AM | Article | Campaign India Team

Campaign India announced the winners of the 2022 edition of the Media360 India Awards on 30 May.
 
Edelman bagged the 'Entrant of the Year' as it amassed a total of five awards. The agency bagged a Gold for Pepsi India's 'Bella Ciao to Money Heist' entry along with four Silver metals.
 
Columbia Pacific Communities was the 'Brand of the Year' for its five wins, which included four Silvers and a Bronze.
 
ITW Consulting won the Grand Prix for its 'Cred IPL' entry in the 'Best Use of Media Sponsorships - TV Shows' category. The agency also won three Bronze metals.
 
Starcom won a total of four metals, a Gold, a Silver and two Bronze. The Gold win was for Lenskart's 'AR feature campaign'. 
 
Discovery+ won a Gold and two Silver metals. The Gold win came for 'Say yes to the dress India'. 
 
Twitter Marketing India won a Gold, Silver and Bronze metal each. The Gold win was for 'Twitter Trends 2021'.
 
Motilal Oswal Financial Services won Gold for 'DIY Investing can be injurious to wealth'. The entrant also won a Silver.
 
Ottoedge Services also won a Gold and Silver each. The Gold win was for Mahindra Tractor's 'Naari Shakti Happy Navratri'. Allied Blenders & Distillers won Gold for its entry titled 'Sterling Reserve Blend 7 Gaming Pack'.
 
View the jury and what they had to say (followed by the entire list of winners):

View all the winners:
 
Entrant CompanyEntry CategoryTitleBrandMetal
ITW ConsultingAgency Team of the YearITW 360 IOITWBronze
ITW Consulting Best International StrategyMPL Influencer CampaignMPLBronze
Columbia Pacific CommunitiesBest Social StrategyColumbia Pacific Communities - #MissSantaColumbia Pacific CommunitiesSilver
EdelmanBest Social StrategyBurgers@69KFCSilver
Starcom IndiaBest Social StrategyStronger togetherBudweiserBronze
Discovery Communications IndiaBest Social StrategySay yes to the dress Indiadiscovery+Gold
Starcom IndiaBest Social StrategyA million cheers for PV sindhuVisaSilver
ITW Consulting Best Use of ExperientialMarriott Bonvoy - Mumbai IndiansMarriott BonvoyBronze
HT MediaBEST USE OF MEDIA - DIGITAL Website - EnglishHT CodeathonHindustan TimesBronze
Columbia Pacific CommunitiesBEST USE OF MEDIA - DIGITAL Website - EnglishColumbia Pacific Communities - #ReplyDontRejectColumbia Pacific CommunitiesSilver
Columbia Pacific CommunitiesBEST USE OF MEDIA - PRINT Print Magazine - EnglishColumbia Pacific Communities - Dear AppaColumbia Pacific CommunitiesBronze
HT MediaBEST USE OF MEDIA - Print News Paper EnglishIndependence Day #HTLegacyofTruthHindustan TimesSilver
HMVLBEST USE OF MEDIA - Print News Paper HindiHindustan Spearheading the Fight Against Covid-19HindustanSilver
HT MediaBEST USE OF MEDIA - SPONSORSHIP EventsHTLS 2021Hindustan TimesSilver
HT MediaBEST USE OF MEDIA - SPONSORSHIP EventsLenovo SmarterEd Scholarship ProgrammeHindustan TimesBronze
ITW ConsultingBEST USE OF MEDIA - SPONSORSHIP TV ShowsCRED IPLCREDGrand Prix
Motilal Oswal Financial ServicesBEST USE OF MEDIA - TV News Channel - EnglishDIY Investing can be injurious to wealthMotilal Oswal Financial Services LimitedGold
Starcom IndiaBEST USE OF MEDIA - TV Sports - HindiAR feature campaignLenskartGold
Starcom IndiaBranded ContentWhat Women WantDabur Amla Aloe Vera hair ilBronze
SportskeedaBranded ContentSar Utha Ke JiyoHDFC LifeSilver
SVF BRANDSBranded ContentSUNLIGHT TANTIR RONGSUNLIGHTBronze
Avian WECampaign Brand Development (Product)#AbHarDinHuaAasanAmazon Pay IndiaBronze
CNX (Condé Nast India)Content StrategyVogue Runway ReelsInstagramBronze
Twitter IndiaContent StrategyShare of Voice 2021Twitter Marketing IndiaSilver
Twitter IndiaInsight & Innovation Best use of insightTwitter Trends 2021 IndiaTwitter Marketing IndiaBronze
Discovery Communications IndiaInsight & Innovation Best use of insightSay yes to the dress Indiadiscovery+Silver
EdelmanInsight & Innovation Best use of insightPEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEISTPepsiSilver
PosterscopeInsight & Innovation Creative ideaMPL Sports #BillionCheersJerseyMPL SportsBronze
Viacom 18Insight & Innovation Creative ideaNaagin 6ColorsTvBronze
EdelmanInsight & Innovation Total Communications CampaignBurgers@69KFCSilver
CNX (Conde Nast India)Media PartnershipsVogue Runway ReelsInstagramSilver
Allied Blenders And Distillers PRODUCT SECTOR CATEGORIES Alcoholic DrinksSterling Reserve Blend 7 Gaming PackSterling Reserve Blend 7Gold
OTTOEDGE SERVICESPRODUCT SECTOR CATEGORIES AutomotivePUNCHATHONTata PunchSilver
SingleInterfacePRODUCT SECTOR CATEGORIES AutomotiveDriving Nissan Towards DigitizationNissan Motor IndiaSilver
OTTOEDGE SERVICESPRODUCT SECTOR CATEGORIES AutomotiveNaari Shakti Happy NavratriMahindra TractorGold
Motilal Oswal Financial Services LtdPRODUCT SECTOR CATEGORIES Banks & Financial ServicesDIY Investing can be injurious to wealthMotilal Oswal Financial Services LimitedSilver
EdelmanPRODUCT SECTOR CATEGORIES FMCGPEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEISTPepsiGold
Columbia Pacific CommunitiesPRODUCT SECTOR CATEGORIES Real EstateColumbia Pacific Communities - #MissSantaColumbia Pacific CommunitiesSilver
Columbia Pacific CommunitiesPRODUCT SECTOR CATEGORIES Real EstateColumbia Pacific Communities - Positive Ageing with Ruskin BondColumbia Pacific CommunitiesSilver
Discovery Communications IndiaThe Data & Creativity AwardSay yes to the dress Indiadiscovery+Silver
Twitter IndiaThe Data & Creativity AwardTwitter Trends 2021Twitter Marketing IndiaGold
EdelmanThe Data & Creativity AwardHP India Gaming Landscape 2021HPSilver
 
Entrant of the Year:
 
EntrantBronze (5 points)Silver (10 points)Gold (20 points)Grand Prix (30 points)Total points
Edelman 41 60
ITW Consulting3  145
Columbia Pacific Communities14  45
Starcom211 40
Discovery 21 40
Twitter India111 35
HT Media22  30
Motilal Oswal 11 30
Ottoedge Services 11 30
Allied Blenders & Distillers  1 20
Conde Nast India11  15
Hindustan Media Ventures 1  10
Sportskeeda 1  10
SingleInterface 1  10
SVF1   5
Avian WE1   5
Posterscope1   5
Viacom181   5
 
Brand of the Year:
 
BrandBronze (5 points)Silver (10 points)Gold (20 points)Grand Prix (30 points)Total points
ITW1   5
MPL2   10
Columbia Pacific Communities14  45
KFC 2  20
Budweiser1   5
Discovery 21 40
Visa 1  10
Marriott Bonvoy1   5
Hindustan Times22  30
Hindustan Media Ventures 1  10
Cred   130
Motilal Oswal 11 30
Lenskart  1 20
Dabur India1   5
HDFC Life 1  10
Sunlight1   5
Amazon Pay India1   5
Instagram11  15
Twitter Marketing India111 35
Pepsi 11 30
Colors TV1   5
Sterling Reserve  1 20
Tata Punch 1  10
Nissan Motor India 1  10
Mahindra Tractors  1 20
HP  1  10