Staff
May 28, 2009

Media TV: Andrew Robertson on effectiveness

Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.It takes a lot of work to measure effectiveness, you’ve got to put the time and effort and resource into building the models that are necessary to isolate the affects of individual investments in media and individual messages that makes up your campaigns, says Robertson.

Media TV: Andrew Robertson on effectiveness

Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.

It takes a lot of work to measure effectiveness, you’ve got to put the time and effort and resource into building the models that are necessary to isolate the affects of individual investments in media and individual messages that makes up your campaigns, says Robertson.

He goes on to say that agencies and clients don’t do enough in this area but solutions take work.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

JWT sex discrimination case: why two ousted male ...

Senior creatives Chas Bayfield and Dave Jenner claimed they were ousted from J Walter Thompson as part of a diversity drive and took the firm to an employment tribunal

2 hours ago

Twitter ad revenue crosses $1 billion in Q2

Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth

2 hours ago

Dainik Bhaskar tax raid: IT department states that ...

The IT department had raided the media group last week

2 hours ago

Domino's reacts to Mirabai Chanu's pizza wish

Offers the Silver medalist a year's supply of pizzas