The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.
Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.
OMD, Carat and Mindshare will be among those fighting for the business.
Brian Whipple and David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.
The iconic agency will live as part of Accenture Interactive.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins