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Hulu hijacks Instagram's World Record Egg to push live TV for Super Bowl
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Feb 04, 2019

Hulu hijacks Instagram's World Record Egg to push ...

The latest post means the end of a mammoth underground race to become the first to monetise the account.

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Lester Wunderman passes away aged 98
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Jan 14, 2019

Lester Wunderman passes away aged 98

"Father of direct marketing" created a trillion-dollar industry.

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Sorrell: S4's model is answer to adland's woes
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Jan 09, 2019

Sorrell: S4's model is answer to adland's woes

At CES, the executive chairman told of plans to capitalise on adland's transformation as S4 Capital continues to build out its armory.

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McCann Health appoints Matt Eastwood as new global CCO
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Jan 03, 2019

McCann Health appoints Matt Eastwood as new global CCO

It comes after the IPG shop fired Jeremy Perrott in the lead up to Cannes last year.

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R/GA's Bob Greenberg hands off global CEO title
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Oct 31, 2018

R/GA's Bob Greenberg hands off global CEO title

The company's US president, Sean Lyons, takes the reins. Greenberg will remain active at the company through to 2020.

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Here's why traditional advertisers should fire their CMO
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Oct 29, 2018

Here's why traditional advertisers should fire ...

Luma Partners founder and CEO Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands.

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