Media In-Depth
Susie Sell
Dec 05, 2012

MEDIA PROFILE: Maxus's Sakhuja takes on the world from India

The first global chief executive to be based in Asia explains how he relishes the challenge of being in charge of many more markets as an exciting learning opportunity.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Dentsu appoints bankers to seek buyers for international business

3 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

4 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

5 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

Dentsu bets on podcasting as India’s audio market matures

8 Dentsu bets on podcasting as India’s audio market matures

Tattooed logos and untouched legacies: Tally’s branding paradox

9 Tattooed logos and untouched legacies: Tally’s branding paradox

India’s online gaming bill redraws the playing ad-spend playbook

10 India’s online gaming bill redraws the playing ad-spend playbook

Related Articles

Dentsu South Asia appoints new leaders
Advertising
Apr 10, 2025
Campaign India Team

Dentsu South Asia appoints new leaders

GroupM names Vikram Sakhuja global CEO, Maxus
Advertising
Aug 16, 2012
Susie Sell

GroupM names Vikram Sakhuja global CEO, Maxus

Praseed Prasad returns to GroupM India as chief growth officer
Advertising
Jul 04, 2024
Campaign India Team

Praseed Prasad returns to GroupM India as chief ...

WPP appoints new global CEO of GroupM as Christian Juhl steps down
Advertising
Jul 18, 2024
Beau Jackson

WPP appoints new global CEO of GroupM as Christian ...

Just Published

When Milind Soman gets schooled on bread
Advertising
41 minutes ago
Campaign India Team

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

Regional news: India’s advertising frontier goes hyperlocal
Advertising
2 hours ago
Gavin Buxton

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

Landor’s coolest test: When a garment becomes a brand bet
Advertising
2 hours ago
Vinita Bhatia

Landor’s coolest test: When a garment becomes a ...

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.

Gerety Awards signal shift from AI hype to human craft
Awards
21 hours ago
Campaign India Team

Gerety Awards signal shift from AI hype to human craft

The four campaigns rewarded with a Grand Prix this year are Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.