Dentsu South Asia appoints new leaders

Dentsu South Asia has carried out a leadership restructuring and appointed Amit Wadhwa as the chief executive officer, Dentsu Creative & Media Brands, South Asia, and Anita Kotwani as chief client officer, South Asia. Both the new leaders will report jointly to Harsha Razdan, CEO – South Asia, dentsu, and Prerna Mehrotra, CCO and CEO – Media, APAC. The appointments are part of the global agency network’s strategy to integrate creative, media, and client services under a unified operational framework.

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the creative brands, Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR, and the media brands, Carat, dentsu X, iProspect, Posterscope, and Sokrati.

Heading the development and execution of client strategies, Anita Kotwani will be responsible for managing integrated client teams, such as creative, media, and customer experience management. Her role will cover extending the network’s presence in business transformation, retail, and vommerce.

Dentsu is implementing a Media++ strategy to unify its media operations from traditional channels into an integrated business accelerator. It will leverage data, technology, and operational execution and integrate the organisation’s offerings.