Media Abbys 2009: Mindshare tops, Madison follows

Mindshare India has yet again swept the Goafest Media Abbys ’09 by winning ten metals including two Golds; five silvers and three bronzes. Other GroupM agencies performed well too with Maxus bagging five metals, including a Gold for ‘20 million experiences in 10 seconds’ for Tata Sky, and Mediaedge:cia getting one.

Commented the elated Vikram Sakhuja, CEO GroupM South Asia, on the win, “It is always five per cent inspiration and ninety five per cent perspiration. We have not left the foot off the pedal and the team is just getting better and the hard work is showing in form of awards.”

Mindshare won both its Golds in the coveted ‘Best Use of Internet and new media” category for “Matt the mind reader” campaign they ran for STAR World and the ‘Wimbledon fever in your inbox’ campaign for HSBC.”

“The talent we have developed within Mindshare and the great clients we work with have allowed us to achieve outstanding results,” said Gowthaman Ragothaman, leader, South Asia, Mindshare. “To win ten metals at Goafest is proof of our consistent performance.”

While Mindshare had drawn a blank in print and radio last year, it managed to get a bronze and silver in the ‘Best use of newspapers and magazines.’ However, they did not win anything for radio. Said Gowthaman Ragothaman, “While we have swept the digital awards, we have not done well in radio. We can’t call ourselves a full service agency if we don’t win in all categories and thus still have some ground to cover.”

Madison stood second in the final tally with two Golds; two Silvers and one Bronze. Its Gold came in ‘Best use of sponsorship’ for Airtel’s “Who is the Big Boss?” campaign. Commented Sam Balsara, “Seeing the awards take place this evening I am extremely happy to see that the media community is united in terms of participation.”
Mudra Max, too, ended the day with one Gold, two Silvers and two Bronzes. It stood third in the final line-up, sharing the spot with Maxus.