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Mindshare India has yet again swept the Goafest Media Abbys ’09 by winning ten metals including two Golds; five silvers and three bronzes. Other GroupM agencies performed well too with Maxus bagging five metals, including a Gold for ‘20 million experiences in 10 seconds’ for Tata Sky, and Mediaedge:cia getting one.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.