The 2009 Media Abbys took place as scheduled at the Goafest venue at Cavelossim beach on Friday evening. Campaign India brings you coverage of Friday evening’s award ceremony, here.WATCH the coverage here. Please be patient while the video buffers and then enjoy the video.
O&M regained its supremacy in the metal sweepstake bagging a total of 50 metals at Goafest ‘09. O&M’s tally includes eight Golds, 17 Silvers and 25 Bronzes.
Sean Finnegan, chief digital officer, Starcom MediaVest Group spoke about the dichotomy of control that brand owners face in today’s age where technology allows consumers to initiate a two way conversation with brands which comes with its own risks. Finnegan began his presentation with an example of user generated content that was created centered on Coca Cola. The viral is a short spoof on Coke wanting to sell the idea of “their story” to consumers and inviting a character called Dusty to their headquarters in Atlanta.
Mindshare India has yet again swept the Goafest Media Abbys ’09 by winning ten metals including two Golds; five silvers and three bronzes. Other GroupM agencies performed well too with Maxus bagging five metals, including a Gold for ‘20 million experiences in 10 seconds’ for Tata Sky, and Mediaedge:cia getting one.
We went to the venue yesterday afternoon to see Martin’s team from Seventy looking for things they’d overlooked. And Colvyn Harris, Bhaskar Das and Madhukar Kamath looking for things Seventy might have overlooked.Went to the venue this morning, and Goafest hasn’t been better. The organization of Goafest, that is. Everything done, not a wire or cable out of place. The bars stocked (there’s no Old Monk, though). The airconditioning at the seminar hall is like an oasis in the middle of the Sahara. Every thing works like clockwork.
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have announced the names of jury chairpersons for the categories – Film, Film Craft and Design for the Creative Abby awards to be held at Goafest 2009.
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