DTH player Dish TV has assigned its ATL media and digital duties to MEC India.
Anjali Malhotra, executive vice president - marketing, said, “We pride ourselves in being Asia’s largest DTH company that understands the dynamics of the new age consumer and his needs. We have not only provided innovative product solutions and finest services to our consumers, but build smart go-to market strategies and communication plans. Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace.”
T Gangadhar, managing director, MEC India said, “We are delighted with this win. We, look forward to (our partnership with) Dish TV on their quest for disproportionate share of the digitisation opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions."
Dish TV’s media planning and buying was handled by Madison previously, while the digital leg was handled by multiple agencies.
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