Campaign India Team
Jun 16, 2015

MEC India wins media duties of Global Consumer Products

Account will be led by the agency's Bengaluru office

MEC India wins media duties of Global Consumer Products
MEC India has announced that it has won the media duties of FMCG startup Global Consumer Products. The account will be led by the agency's Bengaluru office, informed an MEC statement.
Global Consumer Products has been launched by A Mahendran, former MD of Godrej Consumer Products,and will enter the market with chocolates, confectionery, beverages (juices, mineral water) and snacks. The first brand from the company is LuvIt (chocolates).
T Gangadhar, MD, MEC India, said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mr Mahendran’s grand vision and it is absolutely inspiring.” 
Former Britannia hand Anuradha Narasimhan, EVP – sales and marketing at Global Consumer Products, added, “As a startup, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC who bring in media as well as activation expertise in the offline and online spaces.”
Campaign India

Related Articles

Just Published

3 hours ago

CenturyPly appoints Wunderman Thompson for ...

Account won post a multi-agency pitch

15 hours ago

Debate: The epitaph of classical advertising ...

Roshan Abbas and Swapan Seth debated on the topic in the second edition of The Advertising Club's 'vice and versa' series

15 hours ago

Head & Shoulders gets Ranveer Singh to rap for a ...

Disha Patani and Sara Ali Khan are also part of the campaign conceptualised by Autumn Grey and Madison PR

2 days ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here