MEC appoints Sidhraj Shah head of brand activation

MEC announced on 20 February 2014 the appointment of Sidhraj Shah as head of brand activation. His mandate is to expand MEC’s brand engagement and implementation services, informed an agency statement. Shah’s last assignment was at Wizcraft as DGM.

He will report to T Gangadhar, MD, MEC, and Dalveer Singh, head experiential marketing - Apac, GroupM.

Gangadhar said, "We are pleased to have Sidhraj on board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications is at the core of MEC and I am confident Sidhraj’s experience will further improve the quality of our product.”

Singh added, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family”

Shah has worked with O&M, SSC&B Lintas and Bates 141 in past assignments. On the new assignment, he said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.”