Mediaedge:cia (MEC) has appointed Hariharan Vishwanath (pictured) as national trading director for MEC India. Before this, Vishwanath (also known as Vishy) was general manager, Maxus Bangalore.
In his new role, Vishwanath will report to both, T Gangadhar, managing director, MEC India and to Prasanth Kumar, GroupM’s trading head.
Commenting on the new appointment, Gangadhar said, "Given the present business environment, the importance of trading cannot be emphasised enough. Trading has been identified as one of the greatest variables for us to turn to our advantage and create real, tangible value to our clients. As MEC's trading head, Vishy will be responsible for exploiting the GroupM leverage to its fullest extent on behalf of our client partners.”
“I believe that I will be able to bring my rounded experience to bear in this position. Trading for MEC must reflect the company’s integrated approach to delivering client solutions that are tailored to each client, not just a one-size-fits-all deal,” added Vishwanath.
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