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With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.
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Is commerce, not creativity, now the main engine of ad growth?
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.