McCann Worldgroup India has announced elevations across its team.
Amitesh Rao, previously executive vice president and head, McCann Delhi, has been elevated as executive director of McCann Advertising for North and West.
Abhinav Tripathi, who was heading creative in Mumbai, has also been given the responsibility of heading digital, nationally.
Sambit Mohanty, who is creative head for South India will now also lead the creative team for McCann in Delhi along with Souvik Datta. Datta was executive creative director.
The agency has also announced the appointment of Ankit Vohra to head the planning function in New Delhi. Vohra joined the agency in September after an independent stint. He has previously worked with McCann as associate vice president - planning (2016-2018).
Prasoon Joshi, chairperson, McCann Asia Pacific, and CEO and CCO, McCann Worldgroup India, said, "The new structure of MWG India will leverage and enable the company's best people to provide focused and dynamic partnership to clients. This will help bring disruptive creativity, agility, and fluidity to the table, which are crucial for transforming clients' businesses and creating iconic brands. These changes are also in line with McCann Worldgroup’s vision which our CEO Daryl Lee has underscored - to focus on our creative product and design a dynamic system that bolsters and nurtures creative excellence."
He added, "With this restructuring, MWG India is poised to provide even greater value to its clients by offering the best talent and focused partnerships that can help clients navigate the rapidly changing business landscape.”