Campaign India Team
Jul 18, 2013

McCann Erickson bags VIP’s creative duties

The company is also looking for a creative agency to handle its Skybags brand

McCann Erickson bags VIP’s creative duties

VIP Industries has appointed McCann Erickson as its creative agency for the VIP brand. The company is also looking for a creative agency to handle its Skybags brand.

Ogilvy & Mather was the incumbent agency for both these brands from the VIP stable.

Commenting on the development, Sudip Ghose, vice president, marketing - VIP Industries, said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. ”

Prasoon Joshi, executive chairman and CEO McCann Worldgroup, said, “VIP is among India’s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

4 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

4 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.

5 hours ago

What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.