McCann Erickson bags VIP’s creative duties

VIP Industries has appointed McCann Erickson as its creative agency for the VIP brand. The company is also looking for a creative agency to handle its Skybags brand.

Ogilvy & Mather was the incumbent agency for both these brands from the VIP stable.

Commenting on the development, Sudip Ghose, vice president, marketing - VIP Industries, said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. ”

Prasoon Joshi, executive chairman and CEO McCann Worldgroup, said, “VIP is among India’s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”