Campaign India Team
Jul 31, 2015

McCann bags Incredible India's creative duties

Account moves post multi-agency pitch

From www.IncredibleIndia.com: Sripuram Golden Temple, Vellore, Tamil Nadu
From www.IncredibleIndia.com: Sripuram Golden Temple, Vellore, Tamil Nadu
The Indian government's ministry of tourism has assigned the creative duties of Incredible India to McCann Erickson following a multi-agency pitch. Ogilvy & Mather handled the business prior.
 
Prasoon Joshi, chairman, Asia Pacific and CEO, CCO McCann India, said, “At McCann we take pride in our deep cultural understanding of the country and am really looking forward to this opportunity to build on India’s diversity and share the incredible canvas with the world. The (tourism) ministry has many innovative ideas for the coming years and we are excited to partner the ministry in creating communication for the same.”
 
McCann had executed a set of four commercials on the brand's Atithi Devo Bhava platform prior to this announcement.
 
Also read: 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

3 days ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

3 days ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

3 days ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.