Campaign India Team
May 13, 2008

M&C Saatchi expands services to include direct and digital

M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital.  Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM.  The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director. “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.

M&C Saatchi expands services to include direct and digital

M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital. 
Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM.  The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director.
 “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.
 Kamal Oberoi, chairman and MD, M&C Saatchi, said, “Enhancing our communications offerings for our clients and prospects has been on our agenda for a while. I am very happy to have the rich collective experience of such well regarded professionals in our team. Additionally, Anjali Nayar, our head of Delhi operations with over 20 years of Direct and CRM experience, will be an asset to this team. We are fortunate to have started off with such a  wealth of expertise and experience in the direct and digital domain. Our clients will benefit from our best-in-class solutions across media.”
 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

3 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

5 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

10 hours ago

Snapdragon steps out: From chipset to checkout counter

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.