M&C Saatchi expands services to include direct and digital

M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital. 
Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM.  The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director.
 “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.
 Kamal Oberoi, chairman and MD, M&C Saatchi, said, “Enhancing our communications offerings for our clients and prospects has been on our agenda for a while. I am very happy to have the rich collective experience of such well regarded professionals in our team. Additionally, Anjali Nayar, our head of Delhi operations with over 20 years of Direct and CRM experience, will be an asset to this team. We are fortunate to have started off with such a  wealth of expertise and experience in the direct and digital domain. Our clients will benefit from our best-in-class solutions across media.”