M&C Saatchi expands services to include direct and digital

M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital.  Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM.  The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director. “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.