Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
May 13, 2008
M&C Saatchi expands services to include direct and digital
M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital. Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM. The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director. “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 hours ago
Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
Advertising
4 hours ago
The future belongs to the curious
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
Advertising
4 hours ago
Inside PHD’s playbook: Why in-housing and empathy ...
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
Advertising
7 hours ago
Clash of the generations
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.
