Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
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Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
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As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
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As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
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Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
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