Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
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Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
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As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
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Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
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How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
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