Maxus has bagged the media mandate for Paper Boat (from Hector Beverages) following a multi-agency pitch. The account will be handled by the agency's Bengaluru office.
Sanchayeeta Verma, South head, Maxus, said, “We are extremely delighted to have Paper Boat with us. Our vision is two fold – one to make the drink extremely popular and increase their visibility. The second would be to communicate their brand proposition of ‘memories’ through an effective media mix and creative strategies. Our approach will be both strategic and tactical for meeting our goals!”
Parvesh Debuka, marketing head, Paper Boat, added, “'My love affair with Maxus began some time ago. I was bowled over by their charm (and the data analytics). I think it will be lots of fun working together.”