Maxus has been appointed the media planning AOR for Kolkata-based McNroe Chemicals, manufacturers of Wild Stone brand of deodarants. It also owns brands such as Secret Temptation and Heaven's Garden. The size of the account is estimated to be in the region of Rs 25-30 crores.
The business will be handled out of the agency's Kolkata office. Ajit Varghese, MD, Maxus India said, "This is a big win for our Kolkata office. We're happy to have been entrusted the planning duties on the basis of our sound credentials. We will work closely with McNroe's internal team which handles the media buying and Future Brands which also works closely as consultants for McNroe's brands."