Maxus India has retained the media duties of Pernod Ricard following a multi-agency pitch. The agency has been working with the maker alcohol brands like Absolut, Chivas Regal, Blender's Pride and Royal Stag for a decade. The account will continue to be handled by the Delhi office. It will be led by Navin Khemka, managing partner.
Sumeet Lamba, executive director – business development, Pernod Ricard India, said, “We are pleased to continue our decade-old association with Maxus. Their superior understanding of the category and its nuances has helped us in meeting our brand marketing goals in the past. We are confident that they will continue to be an effective partner in the years to come.”
Kartik Sharma, managing director, Maxus South Asia, said, “This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands. Retaining Pernod Ricard is extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade-old relationship. We eagerly look forward to the next leg of this partnership.”
Khemka added, “We are committed to enhance our cutting-edge creative thinking on Pernod Ricard. Together, we have created iconic brands that we are proud of and we are confident of delivering unmatched media value going forward.”