Following a multi-agency pitch, Wipro Consumer Care & Lighting (WCCLG) has consolidated the media duties for almost all of its brands with Maxus. Lodestar UM, which had been on WCCLG's roster, will continue to handle the 25-year old Santoor brand.
Incumbent agencies on WCCLG are DDB MudraMax and ZenithOptimedia.
Confirming the development, Ajit Varghese, managing director, Maxus South Asia, said, " We are extremely happy to partner Wipro and work on some amazing and growing brands. Wipro is one the most trusted brands and known for adapting to a changing world and consumer needs; we are keen to work closely with their leadership team in managing this change."
The media spend of all the brands of WCCLG is estimated to be upwards of Rs 150 crores.