Maxus has been mandated as the media AOR for Manappuram, a player in the non- financial banking service (Gold Loans) category.
Confirming the win, Ajit Varghese, MD, Maxus India (pictured) said, ““We are happy with such a huge win in Kerala and especially Manappuram, considering its growth plans and increased focus on building the brand. We were quite keen to partner them for sometime, happy that it has finally materialised now."
He further added, “Maxus has increasingly focussed its expansion plan in Kerala over the last two years. We made our case based on our planning strengths, innovations, capability of 360 degree media execution capability and increasing clout in the market.”
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