Max Protein brings in Kartik Aaryan as brand ambassador

Snacking brand Max Protein has appointed actor Kartik Aaryan as its brand ambassador. 

 

With this association, the brand aims to augment its image and build a stronger connection with its target audience, which typically includes the younger generation.

 

Max Protein will also launch a campaign which is focused on educating consumers about the importance of incorporating protein into one’s diet. 

 

According to the brand, Aaryan’s fitness and active lifestyle will help enhance its visibility and market value.

 

Vijay Uttarwar, CEO, Naturell India, said, “In the highly competitive snacking market, association with a popular celebrity like Kartik Aaryan will maximise the reach for the Max Protein brand. This will help the brand to stand out in the market and attract more customers. Our brand aims to cater to the younger generation who are looking for convenient and healthy snacking options. Thus, the credibility and trust factor of Kartik Aaryan will help to further cement Max Protein’s name in the market by reaching out to our key audience.”