Max Level appointed PR and communications partner for LVL Zero Gaming Incubator

Max Level, a marketing and PR agency specialising in gaming and esports, has been appointed as the official PR and communications partner for LVL Zero — a first-of-its-kind gaming startup incubator launched by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies. The 100-day accelerator programme aims to support early-stage gaming startups in India through structured mentorship, product acceleration and access to capital.

LVL Zero will offer an equity-free grant pool worth USD 100,000, distributed among 10 startups per cohort, each receiving USD 10,000. The programme is designed to enable startups to refine their products, access funding networks and connect with leading publishers. Over the next five years, LVL Zero aims to nurture over 100 startups, helping them build sustainable businesses and achieve global competitiveness.

Krish Anurag, managing partner, ChimeraVC, and founding partner, LVL Zero, said, “LVL Zero is our commitment to catalysing the next generation of gaming founders from India and Asia. We’re thrilled to have Max Level on board as our communications partner. Their understanding of gaming culture and proven storytelling capabilities make them ideal for amplifying our mission.”

As the PR and communications partner, Max Level will drive LVL Zero’s narrative, building awareness around its impact and spotlighting the founders and innovations emerging from each cohort.

Siddharth Nayyar, co-founder and chief executive officer, Max Level, said, “LVL Zero represents a powerful opportunity to shape India’s gaming startup ecosystem. We’re excited to tell these stories and drive visibility for the entrepreneurs and ideas that will define the next phase of gaming growth.”

Beyond communications, Max Level offers strategic marketing, production, social media, influencer engagement and consultancy services for brands such as NODWIN Gaming, S8UL Esports, Riot Games, CyberPowerPC India, KRAFTON, and ASUS ROG. The LVL Zero partnership further strengthens the agency’s position as a key player in shaping India’s gaming and esports narrative.