Manish Bhatt, Raghu Bhat launch Scarecrow

Scarecrow is the name of the new agency that is going to be headed by Manish Bhatt, Raghu Bhat, their former Contract colleague Joy Sengupta and Concept Communication’s Vivek Suchanti. The agency, therefore, will have a four way partnership system. Joy Sengupta, who partnered the creative duo during their days in Contract on the client servicing side, is joining them as founding director. Suchanti owns Concept Advertising, which handles communication for a number of financial brands.