Mandeep Malhotra has been elevated as president and head for Mudra Max. He will handle these added responsibilities in addition to his current role as head of OOH and will report to Pratap Bose.
Commenting on his new role, Malhotra said, “I am proud to be part of Mudra Max, a specialist agency that offers its clients an integrated approach to brand and business solutions. The agency is a great place to work as it provides a supportive and enabling environment that helps people realize their full potential. I look forward to taking charge of this mandate and leading my team in achieving new highs for our clients.”
Pratap Bose, chief operating officer, Mudra Group, added, “Over the last three years, Malhotra has done a commendable job in driving the growth and profitability of our OOH businesses and also in creating the finest Outdoor team in the country. That apart, his charm, confidence and ‘never say die’ spirit has been extremely endearing and infectious, which has always been his biggest asset.”
Malhotra will be in-charge of the Mudra Max offerings comprising of experiential businesses - Kidstuff, Celsius, Terra and Concrea - and retail cluster which include Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham.