Aegis Media’s Vizeum India has appointed Manas Mishra as executive vice president and national strategy director. Mishra will be based in Delhi and report to S Yesudas, managing director - Indian sub-continent, Vizeum. His last assignment was with Initiative (IPG Mediabrands).
On the development, Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that’s needed for its future growth. I’m delighted to welcome him into the Vizeum family and wish him all the very best as I look forward to working with him.”
On the new role, Mishra said, “What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients. I look forward to partnering Yesu (Yesudas) in taking Vizeum to the next level.”
Mishra has held various positions during his 18-year media career in agencies including Contract Advertising, Initiative, Mudra Max and Starcom China.
He returned to India to take a leadership role as president at Initiative (then Lintas Initiative Media) in June 2012.