Campaign India Team
Mar 05, 2013

Manas Mishra moves to Vizeum India as EVP and national strategy director

Mishra moves from Initiative, where he joined as president in mid-2012. He will be based in Delhi.

Manas Mishra moves to Vizeum India as EVP and national strategy director

Aegis Media’s Vizeum India has appointed Manas Mishra as executive vice president and national strategy director. Mishra will be based in Delhi and report to S Yesudas, managing director - Indian sub-continent, Vizeum. His last assignment was with Initiative (IPG Mediabrands).

On the development, Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that’s needed for its future growth. I’m delighted to welcome him into the Vizeum family and wish him all the very best as I look forward to working with him.”

On the new role, Mishra said, “What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients. I look forward to partnering Yesu (Yesudas) in taking Vizeum to the next level.”

Mishra has held various positions during his 18-year media career in agencies including Contract Advertising, Initiative, Mudra Max and Starcom China.

He returned to India to take a leadership role as president at Initiative (then Lintas Initiative Media) in June 2012.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

5 hours ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

7 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

9 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.