Manan Mehta has been roped in as head of business, India, and senior vice president, Razorfish. Mehta joins Razorfish from Taproot India where he was managing partner and a founding member. Mehta's mandate will be to establish Razorfish in India and put together a team to run client operations.
In April this year, Publicis had announced the entry of the Razorfish brand in India with the acquisition of Neev Technologies. Razorfish will be headquartered in Mumbai.
On his new role, Mehta said, “The opportunity to impact client’s business by combining cutting edge technology with creativity has compelled me to take up this assignment with Razorfish."
"In India, businesses at large have started acknowledging the active role that digital and technology can play in building their brands, and are gearing up to embrace this new world order. In fact, there are organizations that have started institutionalizing social thinking across departments. I have always admired Razorfish's work, and today I am really excited to be part of the team," he added.
Kanika Mathur, managing director, Razorfish, said, “Manan is an enterprising young professional with solid fundamentals about business and brands. His experience in the field of advertising and communication will be a huge asset for Razorfish in providing focus and driving growth for us in India.”
Saurabh Chandra, CEO, Razorfish said, “Manan spearheading Razorfish’s India business focus is going to be a great asset for us. His understanding of what brands want and need to succeed in India is superlative. Together with Razorfish technical strengths this is a winning combination”.
Prior to Taproot, Mehta has also worked with Brand David (then RMG David) and Leo Burnett.