Mallikarjunadas CR has been named the new chief executive officer of Starcom MediaVest Group, India. Mallikarjunadas will report to CVL Srinivas, chairman, Starcom MediaVest Group India and managing director, LiquidThread APAC. He takes charge on May 25 and will be based in Mumbai. He will be part of the Global Product Committee of Starcom MediaVest Group. The branch heads of Starcom Worldwide and MediaVest Worldwide as well as Functional heads of SMG’s Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.
On the appointment, CVL Srinivas said, “In Malli (Mallikarjunadas) we have a young and dynamic leader with a strong product orientation and rich client management experience. He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise.”
On the new role, Mallikarjunadas commented, “I have had the privilege of working at Starcom MediaVest Group in the past. I am excited to be leading the company at which I started my career. As SMG India charts out a new growth path with insights & research, digital and content being at the core, I am looking forward to an interesting and challenging assignment.”
Mallikarjunadas has been with Madison Media for the past four years, and was serving as chief operating officer, Madison Media Infinity and director, Madison Media Research Center. Prior to that, Malli was a member of the Simulations practice at Tata Interactive Systems. He also held the position of media and research manager at Asian Paints where he was the custodian of the advertising and research budget. He began his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G. He holds a Bachelor of Science degree in Statistics from Bharathiar University, Coimbatore,and a Masters in Business Administration from IIM, Bangalore.