LiquidThread has announced the appointment of Manisha Tripathi as national director and will report to CVL Srinivas, managing director, LiquidThread, Asia-Pacific and Malli CR, chief executive officer, SMG India. She takes charge on 12 March, and will be based out of the Gurgaon office.
LiquidThread is Starcom MediaVest Group's all screen content practice. The agency informed that In line with the network’s digital, open source approach, LiquidThread has increased the scale and innovation of SMG’s content creation, moving beyond branded entertainment to create communities, conversations and advocates for brand properties.
On the new development, CVL Srinivas, said, “Manisha has been at the cutting edge of content creation and brings the right blend of creativity and business focus. Her coming on board will help us accelerate the growth of our branded content business”.
Commenting on her move to LiquidThread, Tripathi, added, “I’m delighted to join LiquidThread and excited about creating brand inspired content that reaches out, connects, engages and interacts with consumers across different screens, generating valuable experiences."
Tripathi has more than 15 years experience in roles spanning content creation, strategy and business development. She began her career with TV18 where she produced, directed and scripted stories for shows such as India Business Report and Amul India Show. She was part of the core programming team at Star Plus between 2000-2004 and worked on several shows including Khullja Sim Sim, Kya Masti Kya Dhoom, Kisme Kitna Hai Dum, Sonpari. Kyunki Saas Bhi..etc. She was closely associated with the strategy, planning and content development at TataSky during its launch phase.
During her stint with Big FM, Tripathi was station director, Goa where she developed, launched and ran the first privately owned FM station of Goa. She later became station director Delhi. Most recently, Manisha was associated with Alva Brothers Entertainment, first as president, Miditech, producing shows for a range of channels and later with Real Lifestyle Broadcasting.
Tripathi is a post graduate in Social Communications in Media from SOPHIA, Shree B. K. Somani Memorial Polytechnic College, Mumbai.